Imagine a tiny little shop, inspired by the limitless possibilities of Google’s blinking cursor and search bar. But when you open the door, it’s not a tiny shop at all. It’s never-ending, filled with every item, brand, category, and filter you could ever dream of.
We featured the simple query structure “shop x” to help educate people to take on the new behavior of typing “shop” into the search bar.
Our Times Square billboard utilized a left and right corner board that worked together to playfully showcase products available nearby right in Times Square.