For All Your Skins

The word “skin” is often used as a singular term. But skin has a plurality of needs, each one different depending on where, when or what you’re doing.

Luckily, Gold Bond is scientifically formulated for all your skin states. What better way to change the way you take care of your skin than to change the way you think about the word itself?

We worked with director Roger Guàrdia and photographer Victor Llorente to visually capture unique skin states. We wanted to represent and celebrate not just healthy skin, but also the beauty and reality of bumpy, cracked, dry, and damaged skins as well, a first for the category.