Remember that one time Nike used a non-athlete?

To promote the Nike Zoom Sister One+ sneaker to teen girls, we created a viral video where Taylor Momsen uses her Nikes to escape the paparazzi. 

Fun Fact: The Nike Sister One+ sneaker is so empowering, Taylor Momsen thought she could do her own stunts.

The video was instantly picked up by celeb, fashion and social networking sites. Over 3,000 Youtube comments speculated the video's authenticity, the debate spread to over 100 different blog posts, and the Nike Zoom Sister One+ flew off the shelves.

Product Videos

We shot several social videos so you could see the Sister One+ shoe up close and personal. This one was my favorite.